The Overview
The "You BeLong" campaign transforms tourism marketing by inviting the world to see Long Island as more than a destination but a place where everyone feels at home, through the eyes of those who live and love it.
the vision
This innovative campaign puts passionate locals in the spotlight, weaving together breathtaking landscapes, cultural diversity, and emotional storytelling to show that Long Island is where you truly “BeLong”.
production & execution
With dynamic collaborations and innovative media strategies, "You BeLong" captivated millions through social-first storytelling, engaging audiences on platforms like YouTube, TikTok, and Instagram.
The stories
Little Ram Oyster: Cultivating Sustainability on Long Island
John Melillo: A Veteran’s Journey to Art and Healing
Curry Club at Saghar - Indian Spices with Waterfront Views
Wines Infused with Mexican Traditions
Adventureland: Generations of Joy, A Long Island Legacy
Fire Island Ferries: Connecting Long Island to a Car-Free Beach Haven
DJ Chef Brings the Party
Benvenuti Amici at Del Vino Vineyards
Preserving Huntington Lighthouse: A Story of dedication
Arbor View: A Historic Bed & Breakfast with Heart
Where Art Meets Inspiration with artist Kara Hoblin
bagel express - The BECSPK Legend & Bagel Secrets
outcomes & achievements
A runaway success, the campaign’s initial marketing efforts delivered over 7 million impressions, shattered engagement benchmarks, and created an emotional connection with viewers across the globe.
Highlights:
YouTube Views: 1.5M+
Meta & TikTok Impressions: 3.5M+
Winner of 2024 Bronze Telly Award for Travel & Tourism - Branded Content
Search Engine Marketing: 79% Engagement rate
Innovation and Legacy
Revolutionizing destination marketing, "You BeLong" is more than a marketing success – it’s a love letter to Long Island’s people and community, inspiring a legacy of belonging for locals and visitors that will resonate for years to come.
